This brief was about finding a way to address the devaluing of creativity in education. 

There is a lot of stigma around art as a career and lot of people simply don’t understand the importance of it as a skill. Many people see art as being ‘easy’ and can often look at it and think “I could do that”. I wanted put this to the test by challenging typically non-creative people to respond to a creative brief and to see if you really can be successful at art subjects without the skills.