Self-Negotiated Brief

Work In Progress

With this project I wanted to create a stationary brand aimed at creative women.

The stationary market is huge, however there is a huge gap for styles that aren’t childish.I wanted to create something stylish yet functional, however,creative women have many different requirements due to it being such a large field, therefore, I created a fully personalised planner where customers can fully choose their contents pages themselves online. With over 60 contents pages to choose from I created a website where theuser can fully customize their planner. First they select their cover or upload their own, they then select their pages they’d like to include in their planner, followed by the colour and constructing the order of the pages by dragging and dropping each spread into place. The whole site is designed to be as simple as possible and the bold colour ranges throughout represents the bold variety

throughout the industry.