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Live Brief - Michon Creative

Useless Scarves

This project was set by design agency Michon Creative, who gave us the task to go to a charity shop, pick an item, and then develop it for a design project. I chose 3 scarves and decided to give them a more useful purpose, so developed a brand where if you had an illness which sometimes affected you in public, your scarf would demonstrate how to help. I developed infographics for CPR, use of an EpiPen, and Epilepsy. From this I added other products/touch points, such as notebooks where you can display the information at school/work, a website to order/find further details, cards to carry in wallets/purses, and an app and phone case as I felt as the majority of people carry phones, this is the most efficient way to access the information in an emergency.  

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